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"Google.com now searches over 3 billion web sites. So upon who's outer spiral arm does my web site sit? ...and how on Earth are people going to find it?"
It's a fair question. In creating this virtual universe, this thing we call the Internet, we have inadvertently mirrored nature itself and inherited many of its fundamental problems and puzzles. Problem no.1 of course is that of communication. Beyond ourselves, who knows we exist? Who cares?

In the real physical universe our world is located in the outer spiral arm of a galaxy called the Milky Way, about 28,000 light years from the galactic central point, and part of a Solar System which includes eight other known planets, only one of which has the ability to sustain life as we know it, our Earth.

The Milky Way is but one of billions of spiral galaxies in the known universe.

Problem no.1 in the real universe has been solved for a little while now. We have many ways to communicate, some old some new, some borrowed and some...multi-spectral. It would be fair to assume somebody somewhere in the galaxy has been listening in, though it could be argued that they either may not be aware, interested (or sad enough) to acknowledge this fact. In the virtual Internet domain the same can be said and a mirror puzzle exists. Do people outside your own usual circle even know about your site? Are they aware?, have they found you on Google or caught sight of your infeasibly large neon sign? How do you know?

"Take me to your leader" could be something of a Utopian expectation, if ever others from beyond our galaxy actually find our lonely planet. What reason would they have to visit our world, let alone require to speak to someone in authority? Likewise, what reason do people have to visit your site? ...and why would they acknowledge their visit, purchase a souvenir or plant a flag?

"We've been expecting you". We may not often wear black, but we are capable of helping you track your visitors, observe their actions and come to some sort of meaningful conclusion, we have the technology. Irrespective of the search engine or the amount of hay, we can help point the way to the most important needle in the world, yours.

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